Marketing online is more “science” than “art” as many of us already know. And, if you use AdWords there is stiff competition from the pros. A deep understanding and hands-on-training of the advertising strategies will help you compete.
For those interested, Google is hosting two AdWords seminars in Washington D.C., Dec. 6-7, 2010.
Hilton Garden Inn Fairfax
3950 Fair Ridge Drive, Fairfax, VA 22033
(I attended a seminar at this hotel a few years back; nice hotel for a seminar, easy to find and plenty of parking).
The following is from the PR email sent to me:
AdWords professionals are coming to Washington D.C. from Dec 6-7 and there are still a couple of spots available to join us for our seminars. This is a great chance to sit down with an AdWords expert, who’ll show you how to find more customers online.
Our independent search-marketing professional will deliver in-person, hands-on training on the following:
- AdWords 101 on Dec 6: Discover how to organize your AdWords campaigns, and craft keywords and ads that give you the biggest bang for your buck.
- AdWords 201 on Dec 7: Take your account to the next level. Learn how to turn clicks into customers by identifying keywords that really work, and improving those that could perform better.
- More info visit: Seminars for Success here. To register, visit the Event Site here.
Here’s more detail from the event registration site (see Event Site link above):
What Are AdWords™ Seminars?
Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you’re a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.
AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher. This class examines the new AdWords user interface in detail, and shows how to manage campaigns more efficiently. Please see the curriculum breakout below for more information.
AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI. Please see the curriculum breakout below for more information.
Sign Up And Receive These Bonuses:
- Up to $100 AdWords advertising credit
- USB thumb drive with seminar materials
- Continental breakfast and lunch included
- Other Google™ goodies