AIM Custom Media is a member of the Richmond Ad Club, which is a Central Virginia based organization of advertising professionals. The club has been around since 1960 for good reason – it does a lot more than just network and socialize. For example, the club is providing ad assistance to a child welfare organization (Pro Bono). The following press release written by Jeff Kelley provides more details concerning Capital Child Care:
Richmond, VA – The Richmond Ad Club announced today that it has selected Capital Child Care, a regional child-welfare organization, as its 2008 Pro Bono client. The Ad Club – which represents more than 40 ad agencies, production houses, printers, Web designers and others – will donate its creative talents and services to developing an array of branding identity and marketing materials for the nonprofit organization.
The Richmond Ad Club chose Capital Child Care because of its extremely limited budget and far-reaching mission to improve the lives of those it serves: children from low-income housing areas of Richmond and Henrico and Chesterfield counties.
“Every year, we handpick a nonprofit client to work with as part of our mission of community service,” said Sharif Ewees, president of the Richmond Ad Club. “Narrowing the many applications we receive to just one recipient is never easy, but Capital Child Care is certainly deserving of these services and stands out because of its wonderful community-driven purpose and ideals that all children should be given a chance, no matter their background.”
More than just a typical day care center, Capital Child Care serves 45 children ranging in age from 10 months to 11 years old. Through partnership and extensive resource gathering, elements of the center’s comprehensive approach to improving the lives of needy children include academic, social, emotional and nutritional outreach, along with counseling and speech-therapy services.
“Improving these lives takes time, hard work, and an unwavering dedication to doing everything it takes to make a difference in the lives of children and their families,” said Phyllis Bradley, executive director of Capital Child Care. “With all the money we raise, we give most everything to the children – which means limited resources for salaries, facilities and marketing. Therefore, we are extremely thankful to the Richmond Ad Club for their volunteer efforts.”
About the Richmond Ad Club: Founded in 1960, the Richmond Ad Club is a dynamic organization of advertising professionals serving the Richmond, Virginia advertising community. The Ad Club is dedicated to the betterment of the advertising industry in its area and throughout the Southeast. Its mission: “To unite our ad community through service endeavors, education and the celebration of creativity.”.
About Capital Child Care: Since its beginnings in 1994, Capital Child Care has served 1,378 children and more than 500 families in the greater Richmond area. Its mission has been to help “at risk” youth – many of whom are infants and toddlers – from low-income neighborhoods in the greater Richmond area. In addition to its comprehensive day-care program, the 501(c)(3) organization located at 1704 W. Laburnum Avenue offers a safe, healthy, stable environment where children can become fully developed, thriving members of their schools, their families, and their communities.