Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, GM, Edelman, Dell, and others. FYI: WOMMA is a relatively expensive association to join for the small and medium sized business, but we suggest you listen to a few teleconferences at the "non-member" price before joining. If all you do is listen to their teleconferences every now and then, you can still benefit from the knowledge offered by the association.