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Sell Your Audience, Not Your Product

Posted on December 12, 2005December 12, 2005 by Greg Magnus

Sell Your Audience, Not Your Product

Why would you expect people to be interested in what your advertising says just because you are?

Steve McKee (Business Week, Viewpoint article) provides a good explanation of the difference between selling your product and selling your audience.

Posted in Marketing and tagged Advertising, Audience, Business Week, Steve Mckee, Viewpoint Article.

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